01
Care, instrumented
Feeling better is the outcome. Data is how we notice. We never reverse those two.
A health company that ships products, not portals.
We are designers, engineers, coaches, and operators. We started in Nairobi. Four products, still small enough to argue about a 4px gap and a consent screen.
The loop is the company.
Iki is named for a Japanese idea of understated chic, and for the Swiss grid we work on. Reduction is a method. If a notification is doing work that a better plan should do, we delete the notification.
Wellness holds the day. Coach puts a human on that day. Sekando is for the clinical fork you should not take alone. Insure turns the healthy weeks into cover. They share a graph only when a person says they may.
One studio in Westlands, Nairobi. Coaches and specialists in more than one timezone. We hire for craft and for the ability to sit with care.
What we will not trade away.
02
Humans in the loop
Apps hold the day. Coaches and specialists hold the hard moments. Neither is a garnish.
03
Consent as a feature
Wellness, Coach, Sekando, and Insure share a graph only when you say they may. Silence is a no.
04
Play without punishment
Insure is a game. It is not a trap. Miss a week and the policy does not turn on you.
The same bet, year after year.
2019
Iki is founded
A Nairobi team starts with one idea: health software should feel like a product, not a portal.
2021
Westlands studio
Product, coaching ops, and engineering under one roof in Nairobi.
2022
Iki Wellness ships
The daily app leaves private beta. Sleep, movement, food, mood. One brief.
2023
Iki Coach
Named coaches sit on the same data. The app stops being a lonely loop.
2025
Sekando
Second opinions, structured records, specialists on the record.
2026
Iki Insure
Cover that plays. The stack from habit to policy is in one company.
The people in the loop.
Direction, operations, software, and legal. The Nairobi studio.
AA
Anne Ambatsa
Direction
CW
Carol Wanderi
Operations
MK
Mark Maxwell
Software
OS
Oscar
Software
MN
Munene Micheni
Legal
Want to build with us?
Forty-five minutes. We map Wellness, Coach, Sekando, or Insure. Then we say if Iki is the right partner.